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A market analysis provides insights into potential customers and your competition.
The core components of the market analysis are :
- Industry analysis: Assesses the general industry environment in which you compete.
- Target market analysis: Identifies and quantifies the customers that you will be targeting for sales.
We have extensive experience conducting market analysis and commercial due diligence within different industries. We are proficiency using the following strategic frameworks:
- Market Trends
- VRIO Analysis
- Gap Analysis
- SWOT Analysis
- PESTLE Analysis
- Five Forces Analysis and Four Corners Analysis
- Competitors Analysis and Competitive Intelligence
Most clients conduct market analysis to explore potential opportunities, start a new business or include it in a pitch deck or business plan.